Alignment Co., Ltd. 中文English
About Us
Our Company Our Management Team Company Footprints

Mr. Dan Zhao, Chairman & President


Before founding Alignment Company Limited, Dan Zhao spent over ten years with Altera Corporation (USA). He joined Altera in 1996 and served as China Sales Manager, Greater China Sales Manager, and China Sales Director. During his tenure with Altera, Dan Zhao built and developed a strong Sales/FAE team of several dozen members, made Altera's business in China grow by a factor of more than fifty times, and established strong relationships with management of Huawei, ZTE, H3C, Alcatel, TD-Tech, UTStarcom, and other key customers. Before joining Altera, Dan worked for Analog Devices Inc. for four years as VLSI Design Engineer. He obtained his M.S.E.E. at the University of Washington in the United States.

Dan Zhao possesses outstanding leadership abilities and execution skills and a high degree of integrity and commitment. More than ten years of hands-on experience has given him a deep understanding of the China market. His unique business vision and good customer relationships bring tremendous values to customers and suppliers, as well as to Alignment. He will direct Alignment to achieve winning results for all in the entire value chain, and lead the company to become the premier IC Rep/Distributor for technology demand creation in China.

Mr. Jed Wu, Vice President of Sales


Before joining Alignment, Jed Wu worked in Altera, first as Field Applications Engineer and then as South China Channel FAE Manager. During his period as Field Applications Engineer, he helped Altera rapidly become the top PLD supplier to Huawei by virtue of his profound understanding and good customer relationships. As Channel FAE Manager, he led five Altera distributor teams to develop business in South China and established close cooperative relationships with Mindray, TCL, Coship, Comba, and GSK by putting first priority on customer needs.

Prior to joining Altera, Jed worked in Xilinx as Strategic Applications Engineer and for four years before that in Huawei as Design Engineer, responsible for research and development of data communication and broadband access products. In 1999, he obtained his Bachelor’s degree in Electrical Engineering at Southeast University, China.

Jed Wu is the author of two sets of books: "Altera FPGA / CPLD Design" and "Design and Verification - Verilog HDL", and has published several articles in well-known industry magazines such as "Electronic System Design" and "EDN China". He loves life and has strong dedication and accountability. Deep understanding of technology and a strong market sense allow him to contribute not only in the field of technology but also in marketing.

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● To align supplier offerings with customer needs and prosper together